Personal information is data collected that can be used to identify a certain individual. Examples include name, address, email address. 

Some examples of how we may collect your personal information and how we may use it are:

• When you purchase any product(s) from this Site, you need to provide some key details such as your first name, last name, address, email address and telephone number. The reason for this is so we know where and to whom the product(s) need to be shipped to. 
• When you sign up to our marketing communications such as our newsletter, you need to provide your email address which we collect so we can add you to our mailing list.
• If you choose to communicate with us via email, through our site, via telephone, in writing or through any other means, we may collect personal information that you voluntarily provide us with.
• We use the personal information that we collect to keep you updated on latest product announcements and special offers and promotions. The personal information you provide us with helps us improve our services, product(s) and advertising.
• We may use your personal information to update you on important notices. There is no option to opt out of receiving this type of communications as they provide important information necessary to you.
• We may also use the personal information we collect for internal purposes such as data analysis and audits as well as to help us improve our services and how we interact with our customers.